Colours and Crest.. Aston Villa F.C

A new crest was revealed on 2 May 2007, for the 2007–08 season and beyond. The new crest includes a star to represent the European Cup win in 1982, and has a light blue background behind Villa's 'lion rampant'. The traditional motto "Prepared" remains in the crest, and the name Aston Villa has been shortened to AVFC, FC having been omitted from the previous crest. Randy Lerner petitioned fans to help with the design of the new crest. The three kits that carry the new crest were unveiled on 17 July 2007, in The Mailbox, Birmingham. On 2 June 2008 it was announced that Aston Villa will forgo commercial kit sponsorship for the 2008–09 season; instead they will advertise the charity Acorns Children's Hospice, the first deal of its kind in Premiership history. Aston Villa have also announced the partnership will continue for the 2009-2010 season when they will also have a new away kit, inspired by the traditional home kit of the England football team.

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